A dating business that guarantees the date.
Men pay for certainty with a $200/month subscription for three guaranteed dates. Women join free, see up to 30 profiles a day and commit to three dates a month. Both pay $10 when a date is booked.
Business model
We get paid when dates happen.
Women
Free
Join, verify and commit to 3 dates a month
- ID, liveness and face match
- Up to 30 verified profiles a day
- Commit to 3 dates a month
- Free members-only NYC events
Men · subscription
$200
per month, after a 30-day free trial
- $200k+ income verified via Plaid
- 3 guaranteed dates per cycle
- Pro-rated credit if fewer are delivered
- Free members-only NYC events
Every date
$10
per person, charged at booking
- Both pay → $20 per date
- Venue revealed once both pay
- Chat unlocks on booking
Date fee refund policy
- 24h+ before the date
- Full refund
- Within 24 hours
- 50% refund
- No-show
- No refund
The guarantee engine
The guarantee is the product.
Everything else feeds one system: getting every subscriber to three confirmed dates before his cycle ends.
AI generates candidates
For each open slot, our AI ranks candidates on shared interests, personality fit from the intent questionnaire, mutual attraction and location midpoint.
Woman first
His profile appears among her up-to-30 daily profiles with a proposed date window. She chooses; he can't force a date.
Book & capture
Both $10 payments capture within 15 minutes or the hold releases. Then the venue is revealed and chat opens.
Monitor & reconcile
At-risk alerts trigger priority matching. End of cycle: delivered dates counted, credits issued, disputes logged.
What counts as a delivered date
A date counts when both people have confirmed a specific venue and time, both have paid the $10 date fee, and it is scheduled before the cycle ends. No-shows and cancellations don't count — the slot is refilled.
What we promise
The promise is three dates with committed women who chose and accepted them — not three women who show up. That's spelled out in the subscription terms.
Revenue model
Play with the numbers.
Move the sliders to see how subscribers and guarantee fulfilment translate into revenue.
Your assumptions
Illustrative- Committed women needed
- 3,000 (3:1)
- Date fees per month
- $54,000
Dates delivered per month
2,700
Monthly revenue
$234,000
Annual revenue
$2,808,000
$200/mo subscription + $20 per date ($10 from each person)
Illustrative model for discussion. Excludes payment fees, Plaid and verification costs, trial months and churn. Subscription revenue is $200 per subscriber, less pro-rated credit for undelivered dates. Each delivered date earns $20 in date fees ($10 from each person). Committed women needed assumes a 3:1 ratio.
Why now
The moment for a better way to date.
People are tired of swiping
Singles increasingly want real-life dates, not another inbox of conversations that go nowhere.
Trust is the deciding factor
Safety, authenticity and verification have become what people look for first when choosing a dating app.
Verification is now instant
ID, liveness and payroll-based income checks that once took days now happen in-app, in minutes.
- 100,000TAM — men
- 250,000TAM — attractive women
- 3.9MSingle adults in NYCNever married, divorced or widowed, 18+ · US Census ACS 2024
- 370KNYC tax returns above $200kIncl. 131K single filers · IRS SOI, tax year 2023
Defensibility
What makes it hard to copy.
A verified, income-qualified pool
Every man is identity- and income-verified; every woman is identity-verified. Hard to fake, impossible to scrape.
Committed supply on both sides
Women commit to three dates a month. A commitment ledger and fulfilment monitor make the guarantee deliverable.
Preference models from real dates
Per-user preference models, sharpened by what happens offline — accepts, check-ins and ratings — not swipes.
Trust scores built from real dates
Mutual, behaviour-based ratings after every date create a reputation layer swipe apps can't replicate.
Go-to-market
New York first. Then city by city.
- 01
Phase 1
Closed beta, one NYC zone
Recruit 300–500 committed women before selling the first 100 subscriptions, helped by free members-only events. If the ratio isn't there, male sales pause.
- 02
Phase 2
Citywide NYC launch
Reels ads → landing page → apply for access. Expand zone by zone as fulfilment holds.
- 03
Phase 3
City by city across the US
Repeat the playbook where waitlist demand and committed supply are strongest.
North star: 90%+ guarantee fulfilment in month one
Target · IllustrativeMembers-only events
Free NYC events that power the guarantee.
Free, verified-only events across New York are a growth and retention lever, not a side project.
Builds committed supply
Mixers and supper clubs are how we recruit and keep the committed women the 3:1 ratio depends on.
A reason to stay
Something to look forward to beyond three dates a month, helping month-1 retention for subscribers.
Word of mouth, in person
Every event is a branded night out members talk about — the most credible marketing in New York.
Events are free to members. Cost per event and venue or sponsor partnerships are [to be modelled].
Roadmap
Where we're headed.
Dates to be confirmed.
[Date]
Guarantee engine MVP
[Date]
Plaid income integration
[Date]
Identity & intent gates
[Date]
NYC closed beta
[Date]
Legal review & citywide launch
Milestones
What we'll track.
Guarantee fulfilment rate
Plaid pass rate
Female commitment rate
Profile-to-date rate
Month-1 churn
Refund & credit rate
Every metric points at one thing: real dates.